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Limited edition collection ties in to 2010 movie release.
October 30, 2009
By: TOM BRANNA
Editor
This January, OPI ties in with the release of Disney’s “Alice in Wonderland” – one of the most anticipated movies of the year – for an exciting winter event that brings together the merchandising power of OPI and Disney, combined with a million-dollar advertising blitz in leading consumer magazines. With an all-star cast including Johnny Depp (as the Mad Hatter), the live-action, 3D movie opens on March 5, 2010, and features director Tim Burton’s signature creativity and colorful...
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